If pain points are the problem, then your value proposition is the solution, the path forward, the wise advice, the answer. 😌 Obviously, there’s a long version of this answer, one that covers all the benefits and features of your offering, whether it’s a product, a service, or something else. However, you always want to have a short version ready to offer folks. 🤝
If you’re having trouble boiling your whole business/organization down into a succinct value proposition, here are some questions to ask yourself:
- What has your customer/client already tried in an attempt to fix their problem? Why didn’t it work?
- What does your product/service/etc. offer that other solutions don’t?
- What makes your offering unique?
- Is there something that is especially appealing about your solution?