If you’ve never heard of an elevator pitch, the idea is pretty simple: it’s a short and succinct summary of your business, service, or product that could be delivered to a new acquaintance during a short elevator ride. 🛗
If you’ve never thought about your elevator pitch before, ask yourself a few questions:
- What am I offering and to whom?
- Why? What problem does it solve or what need does it address?
- What makes my offering better than any of my competitors or the alternative?
If any of these items feel shaky, never fear! This course is designed to help you with the content of your website, but that content can easily become your elevator pitch, an email campaign, a lead-generating PDF, and so on!