If you’ve never heard of an elevator pitch, the idea is pretty simple: it’s a short and succinct summary of your business, service, or product that could be delivered to a new acquaintance during a short elevator ride. 🛗
If you’ve never thought about your elevator pitch before, ask yourself a few questions:
- What am I offering and to whom?
- Why? What problem does it solve or what need does it address?
- What makes my offering better than any of my competitors or the alternative?
If any of these items feel shaky, never fear! 🫨 This course is designed to help you with the content of your website, but that content can easily become your elevator pitch, an email campaign, a lead-generating PDF, and so on!