If pain points are the problem, then your value proposition is the solution, the path forward, the wise advice, the answer. đ Obviously, thereâs a long version of this answer, one that covers all the benefits and features of your offering, whether itâs a product, a service, or something else. However, you always want to have a short version ready to offer folks. đ€
If youâre having trouble boiling your whole business/organization down into a succinct value proposition, here are some questions to ask yourself:
- What has your customer/client already tried in an attempt to fix their problem? Why didnât it work?
- What does your product/service/etc. offer that other solutions donât?
- What makes your offering unique?
- Is there something that is especially appealing about your solution?